Enable partners to use Reusable discounts

Adobe VIP Marketplace reusable flexible discounts let customers who redeem a discount before its promotional end date keep that pricing on renewals and seat additions until the Adobe-defined Reusable Until date. This builds on existing Adobe flexible discount support and helps partners retain campaign pricing after the campaign ends.

Partners can:

• Identify reusable Adobe flex discounts and view their Reusable Until date while browsing and importing discounts.
• Filter the discount listing by reusability.
• Import reusable discounts so that eligible subscriptions automatically retain the discounted pricing through renewals and seat additions.

Prerequisites

• All prerequisites in Enable partners to sync and use Adobe flexible discounts in the Marketplace must be met.

• Contact your AppDirect technical representative to enable reusable discount support.

  📝 Note: Double-check all prerequisites and marketplace settings as specified in this section, even if they were configured previously.

Key concepts

• Discount end date: When the promotion ends. After this date, new buyers cannot redeem the discount.
• Reusable Until: The date through which customers who redeemed the discount keep the pricing on renewals and seat additions. Adobe sets this date; it cannot be edited in the marketplace.
• Reusable: Indicates that the discount supports pricing continuity after the promotional end date.

Identify reusable discounts

1. Go to Manage > Marketplace > Products > PRICE MANAGEMENT | Discounts. The Discounts List page opens.
2. Click Import External Discounts. The listing displays the Reusable Until column, which shows the date through which each discount is reusable. An em dash appears for non-reusable discounts.
3. Use the Reusability filter (Show all, Yes, or No) to narrow the list.
4. Click a discount to open the detail panel. For reusable discounts, the Renewal Reusability section shows a read-only Reusable through date.

Import reusable discounts

1. Select the discounts you want to import and click Import Selected Codes.

2. Confirm that the discount expiration date is the promotional end date, not the Reusable Until date.

3. Leave the Billing Cycle field empty so the discount can continue to apply at renewal. This field is available on the Discount page after the discount is created.

   📝 Note: The Reusable Until date is visible only in the import UI. It is not stored in the marketplace after import.

When a customer redeems the discount at least once before the discount end date, eligible subscriptions automatically renew with the discounted pricing until the Reusable Until date. No additional opt-in is required, provided Billing Cycle is empty.

Frequently Asked Questions (FAQs)

What must a customer do to keep the discounted pricing?

The customer must redeem the reusable discount at least once before the discount end date. Pricing then continues automatically on renewals and seat additions until the Reusable Until date.

Can the Reusable Until date be changed in the marketplace?

No. The Reusable Until date is set by Adobe and cannot be edited in the marketplace.

Why is a reusable discount not applying at renewal?

Confirm that the subscription redeemed the discount before the discount end date, the current date is before the Reusable Until date, and the discount was imported with the Billing Cycle field empty.

Why don't I see any reusable discounts in the listing?

Confirm that Adobe has reusable discounts available for the connected reseller account. If the Reusable Until column is not visible, contact your AppDirect technical representative to confirm that the feature is enabled.

Why does the import fail?

Check for duplicate discount codes that already exist in the marketplace.