Marketplace KPI insights definitions

Following is a description of the KPIs found in Marketplace Insights dashboards.

KPI	Definition
Total GMV by App	The total gross merchandise value (GMV) per application sold on the marketplace
Cumulative Companies	The total cumulative number of companies registered on the marketplace since the inception of the marketplace
Cumulative Users	The total cumulative number of users added since the inception of the marketplace, calculated using verified email sign-ups
Avg subs per paying co	The average ratio of application subscriptions per company, for the entire marketplace. Includes only companies having at least one subscription. A subscription is the result of a successfully placed order for an application.
Avg active seats per activated user	The average ratio of active seats per user with at least one seat assigned to them
Total GMV	The total gross merchandise value (retail value) of goods transacted on the marketplace, per time increment
Cumulative GMV	The total cumulative gross merchandise value since the inception of the marketplace, per time increment
GMV Growth Rate	The rate of growth as a percentage of cumulative gross merchandise value (GMV), per time increment
GMV Churn Rate	The churn or loss in gross merchandise value (GMV), per time increment
Cumulative Companies	The cumulative total count of companies since the inception of the marketplace, per time increment
New Registered Companies	The number of new companies created in the marketplace per time increment
Growth in Companies (rate)	The rate of growth of new companies created in the market, per time increment (%)
Total Companies	The total number of companies currently registered in the marketplace
Companies with Paid Order	The total number of companies that have paid for at least one order whose status is currently active
Companies with no Paid Order	The total number of companies that have not paid for any orders whose status is currently active
Cumulative Subscriptions	The cumulative number of subscriptions created since the inception of the marketplace, per time increment
New Subscriptions	The number of new subscriptions created, per time increment
Growth in subscriptions (rate)	The rate of growth of application subscriptions in the marketplace, per time increment
Total Subscriptions	The total number of active subscriptions
Subscriptions with paid order	The total number of active subscriptions that have at least one paid order
Subscriptions with no paid order	The total number of active subscriptions that have no paid order
Cumulative Registered Users	The total cumulative number of users created since the inception of the marketplace, per time increment
New Registered Users	The number of new users registered on the marketplace, per time increment
Growth in users (Rate)	The rate of growth in users since the inception of the marketplace, per time increment (% growth)
Total Users	The total number of users currently in the marketplace
Users with Active Seat	The total number of users currently in the marketplace who have at least one active seat
Users with paid order	The total number of users currently in the marketplace who have at least one paid order associated with them
Users with no paid order	The total number of users who have no paid orders associated with them
Cumulative Seats	The cumulative number of seats ordered since the inception of the marketplace, per time increment
New Seats	The total number of new paid seats created per time increment
Growth in Seats (Rate)	The rate of growth of the cumulative ordered seats since the inception of the marketplace, per time increment (% growth)
Total Seats	The total number of ordered seats that are currently active
Seats with paid order	The total number of ordered seats that have at least one paid order associated with them
Seats with no paid order	The total number of seats that have no paid order associated with them
Total GMV by assisted sales status	The total gross merchandise value (GMV) for assisted and non-assisted sales
Assisted Sales GMV by App	The total gross merchandise value (GMV) from assisted sales per time increment, per application sold in the marketplace
Paid Companies with 1+ paid subs	The total number of companies with one or more paid subscriptions
Paid Users with 1+ paid seats	The total number of companies with one or more paid seats
Avg subs per paying co	The average number of subscriptions per company, for companies having at least one paid subscription
Avg seats per paying user	The average number of seats per user having at least one paid seat assigned to them
Paid Companies with 1+ paid subs	The total number of companies with one or more paid subscriptions
Paid Users with 1+ paid seats	The total number of companies with one or more paid seats
Avg subs per paying co	The average number of subscriptions per company (includes only companies having at least one paid subscription)
Avg seats per paying user	The average number of seats per user (includes only users who have at least one paid seat assigned to them)
Paid subscriptions with 1+ paid seat	The total number of subscriptions with at least one paid seat
Avg seat per subscription	The total number of paid seats in the marketplace vs the total number of subscriptions
Avg GMV per Subscription	The average gross merchandise value (GMV) per subscription, calculated as the total GMV divided by the total number of subscriptions in the marketplace
Total GMV by App	The total gross merchandise value (GMV) per application sold in the marketplace
Cumulative GMV by App	The total cumulative gross merchandise value (GMV) per application sold in the marketplace since the inception of the marketplace
Total GMV	The total gross merchandise value (GMV) in the marketplace, per time increment
Change in GMV	The total change in gross merchandise value (GMV) in the marketplace, per time increment (% change)
GMV Churn Rate	The total gross merchandise value (GMV) lost in the marketplace, per time increment
Cumulative Seats by App	The cumulative total number of paid seats per application in the marketplace per application, per time increment
New Seats by App	The total number of new paid seats in the marketplace, per time increment
Seat Growth Rate by App	The growth in the number of ordered seats per application, per time increment (% change)
Total Active Seats by App	The total number of ordered seats that are currently active for this application
Paid Active Seats by App	The total number of ordered seats for this application that have at least one paid order associated with them
Free Active Seats by App	The total number of ordered seats for this application that have no paid order associated with them