Configure search engine optimization

You can influence how search engines index and respond to your marketplace, including how they summarize it and how they rank it when they return their responses to search queries, by configuring search engine optimization (SEO) settings.

Search engines use a website’s meta description to determine its value and purpose in site listings. They use its meta keywords to sort the returned URLs in their responses to queries.

Search engine webcrawlers use a website’s robots.txt file to learn which parts of a site should be indexed, and which parts should not.

The following procedure describes configuration settings that determine how search engines interpret your marketplace website.

To configure search engine optimization

📝 Note: If the AppDirect logo appears in the upper-left corner of the page, when Manage > Marketplace appears in this topic, click the grid icon > Switch to | Store, instead.

1. Go to Manage > Marketplace > Settings > SETTINGS | General Settings, then scroll to the SEO (search engine optimization) section.
2. (Optional) Edit the Marketplace Meta Description that appears in the search engine results page.
3. (Optional) Edit the Marketplace Meta Keywords used by search engines.
   Entries in this field must be separated by commas.
4. (Optional) Edit the robots.txt entry to control how search engine crawlers index your website.
5. (Optional) Select the No-Index Meta Tag checkbox to include a <No-Index> meta tag on each marketplace page.
   The tag indicates that the pages should not be indexed.
6. Click Save Settings.