Customize product pricing

When customizing third-party products you can customize the pricing that was set by the developer. This allows you to modify pricing displayed for all customers on the marketplace, and also the price shown to resellers if your organization has a network of resellers.

📝 Note: Price customization does not impact revenue shares with the developer. The marketplace still owes revenue to the developer based on the original agreement.

Any increase in price is additional profit for the marketplace operator and/or reseller.

Any decrease in price is a loss for the marketplace operator and/or reseller.

To customize product pricing

📝 Note: If the AppDirect logo appears in the upper-left corner of the page, when Manage > Marketplace appears in this topic, click the grid icon > Switch to | Store, instead.

1. Go to Manage > Marketplace > Products > CATALOG | Staging Catalog.
2. Click Edit next to the product you want to customize.
3. Click Marketplace Pricing in the left navigation pane.
   The Marketplace Pricing page opens. It displays the Developer-defined list price for all pricing plans in each edition.
4. Click Set Price in the either the Marketplace Sale Price or Reseller Wholesale Price column for the edition pricing plan you want to mark up.
   The Edit Marketplace Pricing dialog appears, with the list price displayed in the read-only Developer List Price field.
5. Do one or both of the following:
   • Enter the price you want to sell the product for in the Marketplace Sale Price field. This is the price that customers see when they go to the product's profile page and throughout the checkout flow.
   • Enter the preferred price for resellers of these products. End customers cannot see this price directly, but resellers are able to sell products at this rate and adjust it themselves during checkout to create their profit margin.
6. Click Save.
   The following events occur:
   • The price you entered in each of the fields appears for the pricing plan on the Marketplace Pricing page.
   • The prices entered are immediately updated on your marketplace. Customers see the new price immediately. This does not impact existing subscriptions, but if an existing customer make changes to their subscription, the new price is applied.