Price markups

Markups are the differences in value between product prices and selling prices. Markups can be positive or negative (negative markups are commonly referred to as markdowns). Markup examples:

• Marketplace Managers can mark up Developer prices (the prices that Developers suggest marketplaces charge for products) to set marketplace prices (the prices that customers pay).
• Sales Support Representatives (SSRs) can mark up marketplace prices to set prices that specific customers pay.
• Resellers can mark up wholesale prices (the prices that marketplaces set and resellers pay) to set selling prices that reseller customers pay.

When cost-based pricing is enabled on the marketplace, sale and wholesale prices may be calculated from cost or MSRP using markup rules configured by Marketplace Managers. See Cost-based pricing.

The following tables display positive and negative markup examples. Users enter prices inclusive of markup.

Marketplace markups

Developer price	Marketplace sale price set by Marketplace Managers	Custom customer price set by SSRs	Gain or loss for marketplace (SSR price and marketplace sale price - Developer price)
$10	$15 ($5 markup)		$5
$10	$15 ($5 markup)	$17 ($2 markup by SSR and $7 net markup)	$7
$10	$15 ($5 markup)	$14 (-$1 markup by SSR and $4 net markup)	$4
$10	$15 ($5 markup)	$7 (-$8 markup by SSR and -$3 net markup)	-$3
$10	$8 (-$2 markup)		-$2

Reseller markups

Developer price	Wholesale price set by Marketplace Managers	Reseller selling price set by resellers	Gain or loss for marketplace (Wholesale price - Developer price)	Gain or loss for resellers (Reseller selling price - Wholesale price)
$10	$13 ($3 markup)	$15 ($2 markup by Reseller)	$3	$2
$10	$13 ($3 markup)	$11 (-$2 markup by Reseller)	$3	-$2
$10	$8 (-$2 markup)	$10 ($2 markup by Reseller)	-$2	$2
$10	$8 (-$2 markup)	$8 ($0 markup by Reseller)	-$2	$0